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en este mercado competitivo
La juventud y la adultez
Guía práctica de la serie HBR dedicada a manejar el estrés en el entorno laboral
la autora abre un espacio de resonancias sensoriales y simbólicas
Building Strong Brands TESTIMONIOS en este mercado competitivoLibro Usado, Tapa Dura. In this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a
